Exercise 1

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 Exercise 1

We will select 5 websites from the links provided by the teacher and carefully review the websites we have selected. Pay attention to their design, layout, content, and functionality; identify the strengths and weaknesses of these websites; and consider how they affect the user experience. Finally, write a short report summarizing the findings and recommendations.

What to Have in the Analysis:

Consider the purpose and goals of the website, and evaluate whether they are effectively communicated to the user.
Evaluate the visual design and layout of the website, including its use of color, typography, and imagery. Consider the functionality and usability of the website, including its navigation, forms, and interactive elements. Evaluate the quality and relevance of the website's content, including its accuracy, clarity, and organization. Consider the website's performance, load times, responsiveness, and compatibility with different devices and browsers.

Deliverables:

Write a brief report summarizing each web analysis in not less than 200 words. You can include a screen capture of each section or page of the website to explain. Make sure that the formatting of the report is clear (headings/subheadings)

5 Web Analysis Choosing:



4. DOMORE

5. SIGHT

WEB 1: Chrono Threads





  • Purpose & Goals

Chrono Threads is an experimental fashion project centered around a futuristic and retro aesthetic. It aims to explore the intersection of time and fashion through digital displays and a virtual clothing archive. It seeks to break down the boundaries between the contemporary and the future and the real and the virtual, allowing the public to visually and interactively experience a timeless clothing culture.

The project not only showcases creative clothing designs but also provides a digital platform for cross-disciplinary collaborations between fashion and art. It embodies the concept that fashion is not just a consumer product but also a narrative and cultural expression and holds significant significance in cultural communication and artistic innovation. By emphasizing "timeless threads," Chrono Threads invites users to consider the relationship between fashion, memory, identity, and the future.

  • Visual Design and Layout



The website features a design style that blends minimalism with futurism. The overall color palette is dominated by black, white, and red, complemented by neon and metallic elements, highlighting the brand's "retro-futurism" positioning.

•Fonts: Sans-serif fonts are used extensively with sharp weights, creating a strong contrast and enhancing the sense of technology and modernity.

•Page Layout: Large images, dynamic backgrounds, and modular sections are the primary elements, creating an immersive visual experience.

•Motion Design: Loading and transitions are smooth, emphasizing a sense of space and layering, giving users a browsing experience similar to a "digital fashion show."

The overall visual aesthetic emphasizes a "cool yet avant-garde" quality, in line with the artistic atmosphere of experimental fashion.

  • Usability & Functionality



The website has a clear structure, primarily consisting of the following:

• Sound Display: A sound wave pattern appears in the upper right corner, and switching between left and right plays music that aligns with the website's brand philosophy.

• Collection Display: Showcases the materials, names, and design details of various virtual costumes.

• Materials: Highlights the use of unique materials such as holographic PVC, prism lucite, and metallic leather.

Functionality:

• Simple navigation and smooth scrolling.

• No complex e-commerce purchase process, more like a work exhibition.

• Displays well across various devices (desktop and mobile), but some high-resolution dynamic content loads slowly, making it less user-friendly on slow connections.

  • Content Quality

•The text descriptions are concise and directly convey the design concepts.

•The images of the works are exquisite, showcasing the futuristic feel of the clothing materials. •The absence of advertising or commercial promotions preserves the purity of the artistic and experimental projects.
This approach makes the website feel more like a virtual fashion exhibition, emphasizing artistic expression rather than commercialization.

  • Performance and Responsiveness


•Page loads are generally fast, but some dynamic visuals (such as 3D texture effects) require high browser performance.

•Compatible with major browsers (Chrome, Safari), but may experience slow loading or lag under network latency or on low-performance devices.

• The website emphasizes visual and animation effects, resulting in a trade-off between smooth interaction and optimized performance.

  • Strengths and Weaknesses
Strengths
•Unique positioning: Emphasizing retro-futuristic fashion, with a distinct artistic identity.

•Strong visual impact: The combination of minimalism and avant-garde style will effectively attract design and art enthusiasts.

•Immersive interactive experience: Dynamic effects and artwork display enhance the sense of discovery.

•Non-commercial: Focusing on art and experimentation, maintaining the purity of the content.

Weaknesses

•Limited functionality: The lack of practical features such as shopping and user interaction limits further development.

• Inadequate accessibility: Highly dynamic visuals are not user-friendly in weak network environments and on low-end devices.

•Small Audience: Targeted at a niche audience, it's more suitable for art exhibitions and conceptual displays rather than mass fashion consumption.

•Limited Content Updates: As an experimental project, its future sustainability and scalability are uncertain.

WEB 2: LORD



  • Purpose & Goals

LORD is a brand design studio based in Paris and New York, specializing in creating distinctive and impactful brand identities for businesses. Their core philosophy, "Be Bold, Be a Brand," encourages businesses to stand out through bold strategies and innovative thinking.

This philosophy is fully reflected in their website design—the overall style is simple yet powerful, and the portfolio is clearly presented, allowing visitors to quickly understand their design style and approach.

At the same time, the website focuses on showcasing LORD's creative portfolio and brand philosophy, helping users understand the transformation and value they bring to brands. Many of their projects are closely linked to fashion and contemporary trends, further solidifying LORD's influence and authority in the style-driven industry.

  • Visual Design and Layout


The website features a bold and stylish design, with a striking black and red color scheme that reinforces the brand's "Be Bold" positioning.

•Fonts: Large, strong sans-serif fonts are used with sharp contrasts, ensuring clarity and drawing attention to key information.

•Page Layout: A modern split-screen structure is applied to project pages, effectively highlighting the uniqueness of each case. The homepage adopts a full-screen visual presentation with a streamlined navigation bar and dynamic elements, immediately conveying the brand’s design direction.

•Motion Design: Smooth animations and carefully designed special effects enhance the immersive visual experience while emphasizing the studio’s creativity and attention to detail.

The overall visual aesthetic projects a confident and distinctive identity, showcasing LORD’s ability to integrate bold creative expression with a clear visual strategy.

  • Usability & Functionality


The website has a clear structure, primarily consisting of the following:
•Navigation Menu: Four main sections — Work, Vision, Process, and Contact — provide users with an intuitive and straightforward browsing path.
•Interactive Design: Animations and interactive effects are incorporated throughout the site to increase engagement and make the experience more dynamic.
•Contact Form: A simple, user-friendly system where clicking a central button directly opens the user’s email client, enhancing accessibility and minimizing steps. Functionality:
• Clear and intuitive navigation ensures smooth browsing.
• Engaging animations add visual interest without overwhelming the user.
• Accessibility is emphasized with a streamlined contact process.

  • Content Quality

•Comprehensive Content: Each project page includes client background, business details, and project outcomes, making case studies informative and easy to understand.

•Bold Expression: Concise and powerful text, paired with striking visuals, projects a vibrant and adventurous brand image.

•Consistent Philosophy: All content reflects LORD’s core “Be Bold” positioning, reinforcing its distinctive design identity and professionalism.

This approach makes the website function as both a portfolio and a brand statement, immersing visitors in LORD’s innovative design philosophy while highlighting its expertise and unique personality.


  • Performance and Responsiveness

•Loading Speed: Images and animations load smoothly across most devices, ensuring a seamless browsing experience.
•Device Compatibility: Performs efficiently on both desktop and mobile platforms, though some design elements are less effective on smaller screens.
•Stability: The website is stable and free of technical glitches, with no noticeable lag or layout issues. This performance ensures a reliable user experience, though the mobile visual presentation could be further optimized for consistency across devices.


  • Strengths and Weaknesses
Strengths

-A distinct and distinctive brand identity: The website emphasizes boldness and uniqueness, successfully creating a strong brand identity and distinguishing itself within the brand design industry.

-Powerful case studies: Carefully curated case studies effectively showcase the company's exceptional design capabilities and creative thinking.

- A unified and clear brand philosophy: The brand philosophy is consistently and clearly communicated throughout the website, further strengthening brand recognition.

Weaknesses
- Content is somewhat complex and flashy: Some pages contain a large amount of information and overly dazzling visual elements, which may require users to invest more time and effort in reading. - Lack of interactivity: Despite the incorporation of animation effects, the overall interactive experience is relatively limited, which may affect user engagement.

WEB 3:Halo Dental


  • Purpose & Goals



Halo Dental’s website is dedicated to dental care services, with a clear core objective: to attract potential clients to book appointments while building a professional and trustworthy brand image. The homepage conveys the brand’s commitment to oral health effectively through high-quality close-up images of dental products and visually engaging design.

At the same time, the website excels in fostering user trust. It not only highlights the professional background of the dental team but also provides detailed descriptions of services, explanations of equipment functions, and the advantages of treatment technologies. This content structure enhances transparency and communicates a clear message to users: Halo Dental is a reliable choice for dental care.

  • Visual Design and Layout

The website features a clean and professional design style, with a color palette dominated by white, complemented by orange and black accents. This combination establishes a hygienic and trustworthy atmosphere essential for a medical platform.
•Fonts: Modern, minimalist sans-serif typography ensures clarity and enhances overall readability.

•Page Layout: High-quality images of real patients and doctors build trust and authenticity, while clear headings and concise paragraphs maintain simplicity. However, some sections contain dense information and slightly cluttered arrangements, which weaken visual hierarchy.

•Visual Hierarchy: While the site communicates professionalism, the lack of strong guidance in certain sections requires users to focus more to quickly capture key content.

The overall visual aesthetic emphasizes cleanliness, professionalism, and credibility, aligning with the values expected from a healthcare service provider.


  • Usability & Functionality  


The website has a clear structure, primarily consisting of the following:

•Navigation Menu: Key sections include Product, Pricing, Company Background, Contact, FAQ, and Appointments, allowing users to easily access relevant information.

•Language Options: Available in both English and French, broadening accessibility for a wider audience.

•FAQ Page: Provides clear answers to common questions, improving user efficiency and reducing browsing time.

•Appointments: A prominently placed “Book Now” button across multiple pages simplifies the booking process and encourages conversions.

Functionality:

•Straightforward navigation ensures smooth browsing.

•The absence of a direct download link or user guide for the mobile app slightly reduces convenience.

•No live chat or real-time customer support, which may limit assistance for urgent needs.

  • Content Quality

•Content Clarity: Text avoids overly technical medical terminology, maintaining professionalism while remaining accessible to general users.

•Visual Support: Product descriptions are enriched with high-quality images and animations, enhancing the browsing experience.
•Credibility: Profiles of key team members add authenticity and build trust with users. This approach allows the website to project professionalism and reliability while ensuring content is approachable, clear, and engaging for a broad audience.

  • Performance & Responsiveness

•Loading Speed: Fast loading times with smooth scrolling, and animations integrate seamlessly without delays.
•Device Compatibility: Optimized for both desktop and mobile, with layouts adjusting fluidly across devices including tablets.
•Responsiveness: The responsive design ensures a consistent browsing experience, maintaining usability and clarity on different screen sizes.


  • Strengths & Weaknesses
Strengths

-Consistent Visual Branding: The thoughtful use of color and imagery establishes a clean, professional medical aesthetic that reinforces credibility and fosters user confidence.

-Streamlined Appointment Process: Clearly positioned booking buttons and a straightforward form design make scheduling easy, enhancing user experience and improving conversion rates.

Weaknesses

-No Real-Time Support: Without live chat functionality, users must manually look for contact details when problems arise, which can cause frustration and potential loss of clients—particularly problematic in a healthcare context.

-Missing User Testimonials: The absence of authentic patient reviews or case studies weakens the site’s persuasiveness and limits its ability to build deeper trust.

WEB 4:DOMORE





  • Purpose & Goals
DoMORE's core positioning is as a subscription-based experience service platform, providing users with "free event ticket" recommendations and experience opportunities through a monthly membership system. Its primary goal is to attract subscribers ($5/month), thereby expanding its user base through the membership model and reinforcing its brand proposition of "taking you out to experience life."

The platform emphasizes "discovering more possibilities in life" (the meaning of "Do More"). Through its membership system, users can attend concerts, exhibitions, performances, and other events, thereby enriching their lives and enhancing their experiential value.

  • Visual Design and Layout



Color and Style: The website's overall color palette is primarily black, white, and green.

Layout and Format: The homepage utilizes a modular layout, clearly displaying core content such as "How It Works," "Membership Guide," "Recommended Event Types," and "User Reviews." White space is provided between each module, creating a subtle rhythmic structure.

  • Usability & Functionality  


- Navigation Structure: The top navigation bar includes "Cities / About Us / FAQ / Sign Up / Sign In," creating a clear and concise structure that allows users to quickly find key points like registration, learning more, and selecting a region.

-Subscription/Joining Process: The "Join for just $5/mo" CTA (call to action) is prominently displayed on the homepage, and buttons like "Get Started / Become a Member" are included within each section to guide users to sign up.

-User Testimonials/Social Proof: User testimonials (such as Jenna, Stephen, and Jane) are featured in the "They Said It Not Us" section, providing social proof of the service and fostering trust.

-Contact Us/Policies: The bottom of the website includes information such as the privacy policy, terms of service, cancellation policy, and contact support, all in compliance with regulations.

  • Content Quality

-Clarity: The “How It Works” section clearly explains the step-by-step membership process.

-Trust-Building: Includes user testimonials, membership stats, and company background to strengthen credibility.

  • Performance and responsiveness
•Loading Speed: Pages load smoothly with well-optimized resources and animations.

•Device Compatibility: Responsive design automatically adapts to mobile and tablet devices.

•Cross-Platform Experience: Ensures a consistent and reliable browsing experience across different platforms.

  • Strengths and Weaknesses

Strengths

-Clear Subscription Positioning: The model is straightforward and the proposition is clear, allowing users to immediately understand that this is a membership-based experience.

-Transparent Process + User Trust Mechanism: "How it Works" instructions, FAQs, and user reviews provide users with a clear understanding of the mechanism and foster trust.

-Modern and Engaging Visual Style: Authentic images, a clean layout, and appropriate animations make the experience more engaging.

Weaknesses

-Localization/Low-Prominence City Coverage Prompts: While there is a city selection mechanism, the initial screen may not immediately indicate whether their city is supported, raising questions.

-Interactivity Could Be Improved: While there are animations and interactive effects, there is a lack of live customer service, chat windows, or instant feedback mechanisms.

-Limited Free Ticket Redemption: New users may wonder, "Why should I pay a monthly fee when I'm not sure I'll get a ticket?" Without a more clear and visual "successful redemption rate" or a guarantee mechanism, trust may be eroded.

WEB 5:SIGHT




  • Purpose & Goals
The Sight Banking website is designed to showcase its digital banking and financial services, encouraging users to register and utilize offerings such as account management, loans, and financial planning. Its goal is to build trust and present itself as a reliable financial institution.

  • Visual Design and Layout


•Color: A clean palette of teal, orange, and white, complemented by dark fonts and accent colors, creates a modern and professional look.
•Page Layout: A modular structure organizes content into clear sections such as Advantages, Services, and Mobile App.
•Imagery: High-quality financial-related visuals enhance realism and reinforce credibility.
•Motion Design: Smooth scrolling and hover animations enrich interactivity and user engagement.

  • Usability & Functionality  


•Navigation Menu: Includes Home, About Us, Advantages, Services, Reviews, and Contact, ensuring straightforward and simple browsing.

•Call-to-Action (CTA): Prominent “Sign Up” buttons guide users directly toward registration.

•Support Features: A contact form and FAQ section provide assistance, though the absence of live chat or real-time support limits immediacy of user help.

  • Content Quality


•Content Structure:Information is clearly organized, with emphasis on the benefits and applications of financial services, ensuring clarity for users.

•About Us: Presents the company’s vision and background, reinforcing corporate identity and strategic positioning.

•FAQ:Provides transparency by addressing common inquiries, facilitating user understanding and trust.

•Reviews:Displays customer feedback, enhancing credibility and reinforcing the service’s reliability.

•Language Style:Professional and authoritative in tone, yet sufficiently accessible to a general audience without reliance on overly technical terminology.

  • Performance and responsiveness
•Loading Speed: Quick loading times with optimized animations ensure smooth scrolling throughout the site.

•Device Compatibility: Responsive design adapts seamlessly to mobile and tablet devices, with collapsible menus and rearranged layouts.

•Cross-Device Experience: Provides a consistent and user-friendly browsing experience across different screen sizes.

  • Strengths & Weaknesses
Strengths

-Comprehensive service showcase covering multiple financial products

-Modern, professional layout

-Reviews provide social proof

-Clear and accessible navigation

Weaknesses

-Lacks live chat support for instant issue resolution

-Some sections (e.g., Services) are text-heavy

-Mobile App section could be more prominent with download links

-Certain pages have weak visual hierarchy, making key content less noticeable.

✨ Reflection

Reflection E1 ID ，作者 tian dong
Teacher feedback

My professor felt that my overall approach was on track and the content was good, but the presentation and structure could be improved.

Suggestions for Improvement

Content Structure: Your "Visual Design" section is a bit mixed up. I suggest breaking it down into clearer sections, like I did in the previous website analysis, for example: color, typography, imagery, and motion.

Consistency: Maintain a consistent analysis approach and structure across different sections. You did a good job in this section, and you can apply the same approach to your analysis of other websites.

Details: In addition to an overall summary, you could break down the key points and explain them one by one for easier understanding.

Responsiveness: You mentioned "performance" and "responsiveness," which I think are good points, but you could expand on them and provide more specific information on how they perform on different devices.

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